Greetings esteemed readers, colleagues, camrads and other gentlemen who have visited our cozy site :)
The beginning of our story about how we created software for online casinos, takes the roots of gambling traffic, its monotonous mining. But this activity, though necessary, is far from creative. It seems to us to lack drive and fire.
“Yeah, outsmarting a search engine, baking cakes, talking to simpletons about easy money and cloaking various holes for everyone and everything is boring” – irony of course. Mining traffic is a complex and interesting business that requires ingenuity and creativity.
The power of desire was so great that in 2017, with a drastic change in our field, we organised ourselves into a small IT company to develop gambling products. And of course it was both wildly interesting and wildly challenging. We found out that we need 3 basic products for online casinos: Platform, Affiliate Program (PP slang) and Games. Let’s talk about each of our products in more detail.
Oh-ho-ho, it took us seven sweats to write it. There were a lot of nuances, of course there were. Everything in the product architecture is tied together. And when a small bug appears at project compilation, everything crumbles into small pieces.
We had a serious fight with it. And as drunken Panteleev, with incredible motivation, finish last 50 grams of whiskey, left at the bottom of the bottle, and we finish our partner, our software for online casinos. Day by day, on our way to our first release.
The funny thing is that initially we wanted to make it on today’s trendy blockchain technology. There was a heated debate about it. Some were outright screaming and drowning FOR blockchain. And sometimes, it was as if they were not big, bearded men, but little girls, yelling at their daddy for a new iPhone: “I WANT! WANT! I WANT!” =)
But this blockchain fish of yours is fantastic. Everyone has already realised this in the course of development. “Wishful thinking” will only lead to a dead end, and there is definitely no product release to look forward to if you go the hard way and create nice secondary features from the beginning.
Developing software is a bit like building a house. You start with the basics, like the foundation, and then choose wallpaper.
Therefore, in the first version of the product we have implemented: detailed statistics, tracking, adding multiple casino brands into one PP, user-friendly and intuitive usability, functional administrator, casino owner, affiliate manager, affiliate, the ability to manage mirrors, easy to work with media and promotional materials and much more. We think this is enough for the first version, and there are a lot of interesting things and ideas. Everything will be, but in future releases of our online casino software.
Already implemented the first release of the release of our affiliate program. Above is the second version of the PP design, the first version is below. As they say about the tastes never argue, but which one do you like more? =)
It’s what the affiliate is written on, and it’s used on projects like Instagram and Facebook (which is the author of this framework).
React’s web products are the fastest in the world, leaving no chance for their other counterparts. In fact, the name speaks for itself. It was for its speed and reliability that we chose it.
Of course, we could have chosen Angular, like all our colleagues, and the amount of code we would have had to write would have been many times smaller. But we decided to make the product the fastest, most functional and advanced one. Yes, this choice would require more work, but we were never intimidated by this. Creating yet another grey and cumbersome software, to be like everyone else, is not our way. Our way to the stars is through the thorns, the thorns of creating the best product in the world, the best online casino software!
This is what we used in our affiliate programme. Material Design or Material Design, a style invented by Google for software, apps, software.
With this choice, our affiliate programme becomes not only the fastest and most functional, but also the most beautiful, stylish and striking. We tried to make it so that the user would immediately feel the difference in the product. That he would say “Wow” and would not want to close the browser window. I think we succeeded.
We didn’t try to reinvent the wheel here. We analysed all the known “affiliate programmes”, conducted surveys among affiliates, affiliate managers and casino owners about the pros and cons of the various affiliate programmes they work with. We listened to their wishes and based on all these data formed a list of features. Therefore, we believe that our product meets almost all needs of the market and its players. Why practically? Because we still could not implement all the features in the first release. But we have a plan, and everything will appear in further releases. And on top of that, and a few more innovative in-house solutions that will increase profits and reduce costs for the casino and its partners.
At the same time we solved the issue of game content, of course there are a lot of problems with them. Casino games, it’s a complicated technical and theoretical task. But slowly we got involved, and it went from a technical “how to do” question to a temporary “how long” question. We have created a range of erotic slots, because there are hardly any on the market, and what we have causes tears when you look at their quality. So it’s safe to say that at least in the erotic html5 slots market we’re the leader, number one among all online casino software providers.
Above you can see our creation, as well as go to “Gaming Room” in the menu and play them.
But back to the perspective of most online casinos, let’s talk about FLASH and HTML5 technology. So why is this question extremely important?
The answer is banal: Adobe will discontinue support for its Flash technology and Flash Player in 2022. Browsers already block Flash on websites by default in their settings. In 2022, most browsers will also refuse to use this technology. And by 2022, there won’t be a single browser where you can run a slot or other game written in Flash.
If you now look at what technology most games are written in, you’d be surprised, but it’s Flash. And the reason for that is simple, it’s much easier to write games on this technology than to create HTML5 slots. A simple desire to slack off, do less work, create a lower quality product and will lead such companies to ruin. We understand this, because we always calculate several steps ahead of our colleagues in the industry.
Most of the current online casinos and game software providers will simply close down in a year or two. Not only morally, but also technically outdated and unable to accept players and provide them with services.
A purchase cheap “out-of-the-box” solutions to open an online casino, the cost of which ranges from $ 500 to $ 2000, and which filled the entire Internet. Fiasco for their buyers, namely the loss of investment, money spent on advertising and promotion casino, time and effort. Should the entrepreneur opt for cheapness given the risks? We think the answer is obvious, to you and to us.
Add to that the fact that Flash games don’t work, they don’t open on smartphones, tablets or mobile phones. And now about 40% of all bets are made from mobile devices. So choosing Flash-based online casino software of course the careless businessman will pay less at the beginning of his way, but will lose more in the future. As the saying goes, the stingy pays twice.
That’s why we create html5 games, even if it’s more difficult, even if it takes longer, but it’s worth it. An online casino owner confident in his profitable business, using our products and developments is our usual client, nothing extraordinary, it’s a norm, not an exception to the rule, as it often is in online gambling.
Of course, functionality plays a big role, so every little detail must be noted. We carefully studied the market, interviewed operators, and came up with a list of necessary features, which we implemented in our game product:
The following brands are available:
The amount of our game content is growing and increasing every week. In doing so, we create our games “integrable”. It means that any online casino, bookmaker’s office or anyone else, given the capabilities of its platform, can integrate our games to itself using the API protocol.
Therefore, the owners of casinos with flash games have a real chance to jump on the technological train and put our html5 slots in their establishment. Thereby increasing the institution’s profit by at least 30% just by mobile traffic. And at the same time not to close in a year or two, and then continue to work.
Owners of BKs and other establishments that do not yet have slots, will be able to introduce an additional service to their customers. And it’s a well-known fact, that sports betting accounts for about 60%-70% of total gambling market turnover. And casinos are only 25%-30%, but slots are the most profitable in online gambling. Their cumulative profit of 25%-30% of the market exceeds the profit made by bookmakers with a 60%-70% market share!
What is the difference between a good slot and a bad game?
The layman will immediately say, “The quality of the graphics, from the drawing elements, the soundtrack, whether there is a bonus game or not, the creative title in the end!”.
Why is this opinion commonplace, amateurish? It’s simple, it’s the external attributes that people tend to notice, that’s why they list them. They catch his eye, attract his attention, but the real magic is hidden from sight. Only experienced players in this field can see it.
It is the magic (the mathematics or the brains of the slot) that keeps players coming back to the casino again and again. If you think back, many popular slots created many years ago, and inferior in quality to the external wrapper of modern games. But they continue to be played, they are loved, and all because they originally had a great brain.
Now you can find copies of popular games with terrible mathematics, which makes players flee from such online establishments. Essentially, the player becomes disposable, and this simple calculation. When you have abysmal mathematics and disposable players, you need to spend money to attract every player who will never come back in the future. In case you have a generous bonus system, good mathematics and adequate RTP, however, the player will come back on his own. In other words, you don’t spend money to bring in a new one-time player, you make a profit.Usually such games are sold along with cheap, boxed solutions, their maths is simple and has a bankroll split for all slots in the casino.
Experienced players who are regulars at online casinos can tell sometimes in 20 spins whether a slot is good or bad. Bad maths, one-way fence maths. At a casino with this kind of maths, players don’t stick around, and the casino itself lives from time to time, often just being unprofitable.
Knowing this, we have thrown all our energies into solving this crucial problem.
We were, to be honest, lucky. Despite the fact that we searched long and hard, we had to admit to ourselves that there were no specialists, and that all those who were available were behind closed doors. Then, gritting our teeth, we collectively decided to look for another week, to switch to other tasks. But unexpectedly for everyone, on Friday, just before the weekend, some guys showed up. They said they were doing maths development at PlayTech and were now ready to help us. Although such statements made us wary – there are very few crooks willing to snatch easy money. But after the first consultation, which was free of charge, we realised that people know their trade like fish in water. That is exactly what we were looking for, wizards who would teach us magic and wizardry. Eventually, the mathematical model for our games was developed with a lot of nuances in mind. It took us quite a while, but it was worth it.
Just when we thought that everything was great and could not get any better, fate played a wonderful trick on us. A person who is related to the legendary Novomatic company came to us and offered his services and some know-how. At the end we got some magic-mathematical brains, which are not inferior and sometimes superior to many brains of top brands.
All this came at a considerable cost, but now we have about 250 mathematical models and their various combinations.
Our mathematics is a hybrid of the experience of Pletech, Novomatic and our own developments.
We are constantly working to create and improve the world’s best online casino platform. Unique, fast and functional.
We develop this software for online casinos using React framework. About the features of this framework and why we choose it to implement our products, we wrote above.
There’s a lot of work now, we sweat like slaves on the galleys, tapping our fingers on the keyboard. It’s not enough just to write a platform, we need to upgrade it constantly with new features, plushies, maintain a stable and reliable operation, which is very important. We want all our clients to be successful and to earn a lot. Much more than the market average for other entrepreneurs who work on our colleagues’ online casino software.
Below are 2 types of designs:
Both layouts will run on the same platform. You will only have to choose the design solution.
One of the most important tasks that will never be solved remains player retention (bringing players back to the casino). It is certainly one of the main goals of any online establishment.
We want to automate it as much as possible and not put everything on the shoulders of managers. The main focus in retention is still email newsletters. It is a very complex and delicate matter with many variables. We do not talk about CRM system, segmentation of players according to deposits, payments and other parameters, because it is a matter of course.
Creating a cool email retainer with multiple taps, automatic personalization and distribution based on what days and hours a player plays. So you can send them a happy message with a special promo offer, at the right time, at the right day, at the right hour. Which, in addition, is generated by his desire, behavior and the phase of the moon. Consequently, he cannot refuse it, which is a good task that we have in front of us.
We say: “Dream, set high goals and achieve them! This is the only way to become a better person and win the favour of others. We have many ideas, there are even more ideas than there are stars in the sky! But we remember the rule, first the foundation, and then the wallpaper =)
Being the best means doing something better than anyone else. For example, we create the best software for online casinos and we are proud of it. And what are you proud of? We hope that one day you will say: “I’m proud to have chosen you! Thank you for working with us.” And we’ll say, “And we’re proud of customers like you!
Well, we’re like Yuri Gagarin, will overcome all the hardships, difficulties and adversities, to one day be the first as you Yuri … But only in our beloved gambling space. Maybe the first online casino on Mars, it will be on our software =)
P.S.
And remember, many countries prohibit the organisation and conduct of gambling via the Internet on their territories. Therefore, we recommend opening them where it is allowed, or at least not prohibited ;)
If you suddenly want to buy a casino and interested in our software, write to us!
