Against the backdrop of high competition in the gambling industry, the success of a business largely determines the effectiveness of an advertising campaign. I must say that the level of modern technology has turned commercial promotion into a complex multi-tasking procedure.
And if land-based casinos can still attract players by conservative methods, then online resources are simply forced to constantly find and implement new creative ones to increase and retain customers.
Mobile marketing refers to any advertising activity using various digital channels aimed at attracting and retaining owners of personal devices.
According to experts, in 2024 mobile marketing will be one of the leading methods of online casino promotion. The basis for such forecasts is the GSMA data, according to which the total number of mobile users in the world is 5.27 billion people, and this number will be increased by another 700 million in the next four years.
Based on this, we can say that the increase in the consumption of digital content is an excellent opportunity for online casino operators to use this factor to significantly expand the target audience and improve the quality of interaction with loyal customers.
Key facts in favor of mobile marketing
The spread of mobile marketing in the field of gambling is explained by strong arguments /
Statistical results provided by DataReportal showed that the likelihood of conversion is reduced if users are not comfortable interacting with the brand using a compact device.
It is obvious that the level of attachment of people to personal gadgets is increasing every year, as a result of which mobile marketing is gradually becoming the most highly effective and global way to promote and retain the audience.
From the above, the following conclusions can be drawn. Using in practice mobile marketing in online casino promotion, you can solve the following tasks:
There are many mobile advertising tactics suitable for use in the field of gambling. When choosing a strategy, the client segment, niche specialization and the operator’s budget are taken into account.
We’ve rounded up the most effective mobile marketing options in 2024.
Downloadable apps
With the help of this tool, the gambling operator gets the opportunity to embed advertising directly into the design of the application.
The most striking example is the advertising design of a downloadable Facebook product.
Advertising within the game
This method of mobile marketing involves the appearance of advertisements while playing on a personal gadget, from the moment the slot is first launched.
In-game advertising can be used in different ways: in the form of full-length videos, pop-up banners, ads that are displayed during the loading of a new machine or between rounds.
QR codes
A tool in the form of two-dimensional pixel images that are scanned by the camera of a personal device, ensure that the client is redirected to a related site.
An external resource may contain additional information about the product, game rules, ratings of participants, etc.
Mobile banners
Mobile banners are created by analogy with advertisements for PC, but only in a reduced size, which allows the user to comfortably view information on the gadget screen.
bluetooth marketing
In casino promotion marketing, this tool is used to send personalized ads and offers to user devices.
As a rule, these actions are purposeful and they are aimed at a permanent, loyal audience.
Voice advertising
The marketing tool is a comprehensive solution that includes the use of automated call algorithms.
A feature of voice advertising is the complete freedom of action of a potential client, who independently decides to listen to the ad in full or interrupt the call.
With a competent digital promotion strategy, casino operators and sports betting providers are guaranteed to receive the following benefits.
The team of our company has prepared several tips that will greatly improve the results of promotion.
Conduct analytics
To track the progress of a marketing campaign, you should use special analytical platforms that can be used to solve the following tasks:
The rejection of analytical tools will result in a distortion of the overall picture of the progress of the advertising campaign, as well as a large-scale loss of conversion.
Use Tools to Increase Engagement
The results of various studies have shown that the increase in the saturation of the digital space makes the process of retaining the target audience more and more difficult.
To achieve an increase in engagement rates, we recommend using non-standard solutions with different interaction mechanics:
The above features always attract users.
Make a mobile version of the casino website
The presence of a mobile version of the site or downloadable application not only improves the quality of interaction with the audience, but also increases the indexing of pages in search engines.
Note that one of the most practical and convenient options for adapting a casino website for smartphone owners is Progressive Web Apps technology.
It allows you to download a virtual resource to a personal device with one click.
Work with push notifications
These are short messages that are sent to subscribers, and the client himself decides to voluntarily view these notifications.
With the help of such services, you can return the user to the site that he has already visited, and do this more efficiently than other types of mass mailings.
The development of the gambling industry requires the introduction of new tools for casino promotion. Mobile marketing is one of such effective ways that will make a virtual establishment popular, recognizable, visited.
In our studio, you can learn more about the most effective strategies for promoting gambling projects, order the development of unique slots and purchase ready-made solutions.
