Email marketing has been one of the most effective online marketing strategies for businesses for many years. The main value of email marketing is the ability to establish communication between the customer and the direct business, in this case the online casino and related services. Customers can be both potential and existing customers, which provides the opportunity to broaden the range of target audience and exposure. The result of email marketing is to attract, retain and return traffic. And if customers are attracted or stay in business, then they are generating revenue.
Spam is unauthorised mailing to purchased customer bases. In this case, no one is responsible for the target audience and their interests. In most cases, spam causes only a negative reaction from users, just like overly intrusive advertising. In the case of email marketing, you send offers to your customer base which are consented to. In other words, if your customer has indicated that they want to receive a newsletter with current news and offers, it’s marketing, and if it is being sent to random people without their consent, it’s spam.
It is a mistake to think of email marketing only in the form of a newsletter. Sending out emails is one of the many tools of email marketing, including digests, commercial offers, welcome emails and triggers. A well-designed strategy involves several tools that work together to produce the best results.
The most important condition for starting an email marketing campaign is to get permission from the user. There are two options here:
A compulsory newsletter has one drawback – it can seem intrusive, and therefore the content and number of emails need to be calculated very precisely. If your online casino mailing list is optional, you can still attract a user who has opted out. To do this, you need to use one trick – a welcome letter that not only confirms registration on the gaming portal, but also offers to sign up for the newsletter. To keep the user interested, make them feel loyal to the portal: mention promotions, bonuses and other incentives. This will increase the chances of a reconsideration in your favour.
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