How to Write Content for a Casino Website

Mistakes when writing content for iGaming casinos

As practice shows, the following mistakes are often made when creating content for a casino.

• When hiring a copywriter, the customer often hopes that he will do everything himself. This is only possible if the specialist has experience in creating such content and is well versed in writing SEO content for. While well-written content is already 50% successful, to fully achieve your goal, you will need a developer who can implement the content, as well as a marketing team who knows how to promote it.
• Duplicate content. This error is one of the most “bearded”. However, numerous sites deliberately continue to commit it. Recall that in the good old days of search marketing, sites simply duplicated content to run multiple sites, allowing them to push multiple sites to the top of the rankings. However, this “luff” did not last long, as Google quickly began to penalize sites that duplicate content. Remember that every time you paste and copy content, no matter where you take it from yourself or on the developer’s site, you can be punished. There is an axiom that competent and unique copywriting is good content for a casino.
• Increased attention to text length. While text length is key, longer content is always better. However, practice shows that this does not always work. The thing is that Google’s very advanced algorithm clearly recognizes bad content. Therefore, it is better to have a detailed, well-researched 500-word article than a 3,000-word article that contains nothing but “water” and paraphrased information from a single source.
  Low quality links. Modern good casino SEO isn’t built on spamming your links on every site that accepts them. Google wants quality, not quantity. This is to say that one backlink on a reputable site is 100% better than a bunch of backlinks on PBN and low quality directories.

Casino content should be primarily written for the reader, not for Google robots. Remember that Google’s ultimate goal is to rank well-written, informative and authoritative content. Therefore, writing the best casino content requires engaging copywriters who know what they are talking about and understand that accurate information and error-free writing always beats unthinkable keywords and link spam.

Whom to entrust writing content for the casino

It becomes ridiculous when in some job offers to become a copywriter they write that anyone can handle this job, schoolchildren and retired grandmothers. In fact, writing unique content can be done by people who are literate, fluent in the language and know exactly the topic they are writing about.

In order for the content to effectively fulfill its intended purpose, it is necessary that a copywriter who meets the following requirements is engaged in writing it:

• the ability to create unique content;
• understanding of the topic they are writing about;
• writing readable texts that are interesting to people;
• the ability to include original opinions and facts in the content;
• discussion in the text of current research.

A good author should be able to write texts that strike a balance between evergreen dogmas and current trends.

Only high-quality and well-written content has every chance of becoming an effective tool for promoting your online casino!

Content Formats that Work Best in Gambling

When writing content for a casino, it is necessary to pay great attention to the structure of the text and the disclosure of the topic.

It is important to know that a content strategy should be developed 3-6 months in advance, clearly planning topics, writing deadlines and publication order. At the same time, it is necessary to ensure that the information always remains up-to-date.

As practice shows, reviews, instructions, news in the part that is related to indirect communications work great in gambling. And with direct communication with the user – posts on social networks and mailing lists.

In addition, all sorts of How To and User Experiences work great, especially if we are talking about affiliate sites. Information about the interaction with the brand, built on personal experience, the audience perceives perfectly.

What is the difference between high quality content and low quality content?

To assess the quality of content, it is enough to ask just three questions: “What did I want to find? What new did I learn? How can I apply it? If you were able to give an affirmative answer to all questions, then the content meets the request, provides sufficiently comprehensive and applicable information.

If the text helps a person to complete the final action (transition, subscription, deposit), this indicates its high quality.

Another sign of quality content is a consistent writing style.

Rules for creating content for a casino site

To write a high-quality SEO text for an online casino, you must follow the following principles.

Plan an article

Before presenting information, you need to decide what to write, in what order. It is important that the virtual casino website contains materials that are most interesting to the target audience. Therefore, the author of the content first of all needs to answer the question – what would the site visitors want to know?

To simplify the task, you can refer to the key queries that will be reflected in the article. In addition, it is necessary to provide information in such a way that the user, after reading it, no longer has any questions, and he does not look for answers on other sites.

Come up with a catchy headline

The title of the article plays an important role, since it is from it that the user viewing the search results can find out exactly where the most informative article is hiding. Therefore, it is so important that the title at a glance attracts attention and makes you want to know what is written there? It is desirable that the title contains a key query or an answer to the user’s question, which he entered into the search box.

Follow the spelling formula

There is a certain sequence of steps, following which, you can write a good, complete article.

The content writing formula includes the following items:

• thesis statement of the problem;
• disclosure of the problem;
• opportunities to solve the problem;
• specific offer;
• conclusion;
• call to action.

Note that not every SEO article for a casino can fit this algorithm, but its essence is applicable to all texts. Depending on the subject and purpose of the article, you can skip one or another step, but it is better to keep the sequence in this form.

Use keywords correctly

Note that quality content is not just a set of words with keywords inserted there. It should be readable and interesting to read. However, today on many resources, including casino sites, you can find articles in which key queries are not even declined. Some webmasters go even further: they do not post texts, but a set of meaningless phrases consisting of key phrases.

It is important to understand that such texts do not contribute to the growth of the site’s popularity, since it is difficult to read them, not interesting, and in general not very pleasant. The user may immediately get the impression that the owner of the site is only interested in profit, and the interests of casino visitors are of little concern to him.

Key queries must be inserted into the text so that they do not interfere with the perception of the text, are combined with the general logic of the narrative and do not cause a feeling of overload.

Achieve high uniqueness of the text

The uniqueness of the content is the key to its continued viability on the casino site. To check the text for uniqueness, there are special services.

At the same time, one should not forget about such indicators as nausea and the frequency of the semantic core. Do not overload the text with too many keywords if this will negatively affect the quality of the text.

Take into account behavioral actions

The key difference between SEO texts and regular ones is that search engines, first of all, evaluate not only the text itself, but also the behavior of users after they go to this page. If the user immediately leaves the resource after clicking on the link, it means that the text is not of interest, does not meet their needs and is not SEO-optimized.

When choosing a copywriter to write content for an online casino, look at the portfolio of applicants, their rating and it will become clear to you whether this author can be entrusted with the work.