The concept of a franchise or franchise agreement is inherent not only in the gambling business. This business scheme is very common and popular, which can already testify to its benefits.
The franchise agreement implies that there is a transfer from the franchisor (business owner) to the franchisee (subsidiary) of the rights to use the logo and other elements of the brand, the scheme and structure of work, standards, software products in exchange for a certain financial reward.
What is a franchise in practice in simple words? On the market today there are already a number of large bookmaker offices with a name, which are well known, characterized by reliability and are popular among betting fans. They have an established pattern of operation, a wide range of events and activities for betting, a steadily high flow of visitors.
Such big brands are interested in further development and expansion of the target audience coverage. Therefore, they are ready to cooperate with start-up entrepreneurs.
Benefits received from the franchisor (owner of a brand betting shop):
- brand promotion;
- expanding the reach of the target audience;
- additional income received from the franchisee as payment for the use of the franchise.
The franchisee (the owner of the franchised subsidiary) also receives its benefits and advantages.