When looking for a job, a shopping store or a music service, each person has the opportunity to choose the appropriate option among many offers. At the same time, one of the important criteria influencing the decision is not the quality and not the price of the product, but the experience that the client can receive from the process of using or interacting with this product. For example, when ordering food at home, you pay not for its delivery, but for the opportunity to spend a few hours with your family, or when you buy a movie subscription, you pursue the goal of being able to stay at home and watch Netflix on the couch.
Along with other industries, the iGaming industry is actively developing with the emergence of new online casinos and bookmakers. The main goal of such a business is to attract a client and then retain them. Due to the oversaturation of the iGaming market and fierce competition, almost every more or less successful casino tries to please gamblers with high quality games. However, customers come to the casino not only for games, but return for the previously received sensations and excitement, which the operator gives him in the game and beyond.
The term gambling experience refers to the path that a customer takes while interacting with your product. It includes all the menu items, banners and locally adapted images that make a difference in this experience.
As practice shows, almost every above-mentioned aspect of an online casino can work in two ways: to attract a player and increase the KPI of the casino, or, on the contrary, does not work for the benefit.
This goes to show that every detail is important, which is why the leading operators take this into account and make every effort to provide players with a decent level of customer service that emphasizes their importance and value to the online casino they visit.
According to Forbes, for 2/3 of companies in various business areas, customer experience is the main indicator of competition. And the iGaming industry is no exception. Here, too, startling statistics show that operators that focus on motivating their players and improving their gaming experience are seeing increased profitability and increased fan loyalty as a result.
When creating a powerful gaming experience, you need to consider the following important factors.
1. Understanding what is more likely to increase loyalty.
For the casino, this means an increase in conversion associated with the transformation of newcomers into loyal reliable players. While such a relationship exists between active audience and operator revenue, focusing only on increasing profitability is a losing strategy. Therefore, if you plan to successfully develop your business in gambling, then you need to prioritize a more profitable policy aimed at developing relationships with players. This approach will ensure financial growth in the long term.
2. Expansion of the player’s life cycle.
A successful operator always gives the player everything he comes to the casino for:
If a gambler receives all of the above factors when visiting a gambling site, the chances that he will become a regular visitor are significantly increased. And if you are willing to provide additional value to players, then it is highly likely that your establishment will benefit from long-term loyalty.
3. Reliable market position
The decades-old popularity of word of mouth, built on trusted reviews and comments, is now declining in a wide range of areas, including gambling. However, company mentions are the best marketing tool with the highest conversion rate today. Therefore, each brand works hard to create a positive association in order to receive valuable recommendations from users.
The following factors influence the increase in the level of loyalty of casino visitors:
Note that in the absence of real reinforcement of these elements of the gaming experience, a person quickly loses his motivation and desire to continue his presence on this site.
A feature of ideal loyalty systems is a combination of short-term and long-term loyalty factors.
It is important to understand that you will not be able to earn a reputation as a friendly and helpful operator if your support depends on scenarios or requires the player to wait too long.
And if one bonus is not able to positively affect the loyalty of the player, then a properly designed bonus system offering various types of rewards is very likely to add excitement to your player’s journey.
To achieve the desired result, it is necessary to use all methods that in practice will show their effectiveness in terms of results that reflect player satisfaction and the level of player loyalty to your platform.
What to do to get players back to the casino? What attracts them? When does true loyalty begin?
Let’s look at the answers to these questions, taking into account the important “little things” that help casino owners stand out in the market and help strengthen their reputation.
So, what is needed to keep users in the game, and what moments they appreciate. Their list includes:
Quick registration, autocomplete
Players consider these opportunities as the desire of the operator to show the value of their time for an online institution. Therefore, it becomes obvious that a registration form of no more than three fields wins favorably compared to a long counterpart, which will take a long time to fill out. And this can provoke the player to leave this site and go to another site.
Note that the licensing legislation of Curacao allows you to please players with a quick registration, and you should not miss this opportunity when obtaining a license for your casino.
But the license of Malta provides for the provision of all information at once without the option of a shortened registration. However, to mitigate this point, the operator can use communication by establishing an emotional connection with the player.
A detailed explanation of the registration features of the operator will result in gratitude on the part of the player and agreement to perform the necessary actions without indignation and irritation. For players of particular value is a special guarantee of the security of their personal data and financial resources.
Wide range of game content
This factor is important because of the ability to increase audience engagement. That is, if there are 100 available games in the catalog, the operator has the opportunity to attract players with certain interests and GEO, while with a catalog that has 100 times more gambling entertainment, you are ready to serve not only your region, but also new ones. markets.
In order to build a high-volume catalog, operators turn to a game aggregator site that can quickly provide them with the best games. Creating diversity in the casino challenges the target audience, which, having “addicted” to interesting games, is unlikely to be able to lose interest in them.
In this context, it should be noted that the sorting of game content plays an important role for players and operators in retaining players. It is useful in creating unique game tops for different regions. When making such offers, operators should take into account their target audience, dividing them by interests, GEO and other factors.
Demo mode available
The demo game feature, which is a classic in iGaming, is essential for new players and those getting to know new slots. The demo game is an imitation of a real game session, in which virtual funds are used instead of real money. This allows the player to find out the algorithms of the slot, the conditions for receiving bonuses and develop their own strategy in order to increase the chances of winning in the future game for real money.
If you think hopelessly outdated demo games should be discarded as unimportant features, then you are wrong. As practice shows, the classic demo mode can actually become a strong advantage with an individual approach to this function by the casino.
Demo games are a proven way to test different ideas and turn “just looking” into dedicated, loyal players.
Availability of a responsible gaming tool
Their importance lies in helping your audience not turn from gamblers into gambling addicts.
This means that the full responsibility for their actions in the casino should lie with the players, and the operators, in turn, must provide all the conditions for responsible gambling so that both parties feel safe and comfortable during the interaction.
To do this, it is necessary to use not only non-trivial customizable reality testing tools, but also flexible tools that can be adapted according to the requirements of the players. For example, you can offer different types of limits on your platform. For example, operators with a Greek license send notifications to their players that 80% of the limit has already been reached. Players use this feature to improve control over the situation.
Adaptation of mobile versions
This is important because today many players prefer to play on mobile gadgets, without being tied to a specific place or time frame. For operators, in turn, the mobile version contributes to the maximum coverage of the target audience without limiting the players in choosing a device.
We advise you not to neglect the omnichannel, which allows the player to continue the game where he left off on the PC while playing on the smartphone. This feature contributes to the creation of high competitiveness in the market.
In a gambling market with a lot of choice, it is quite difficult to keep players engaged today, given that players are spoiled for choice. However, this does not eliminate the need for the operator to create an outstanding, simple and exciting experience for players, which is essential for the success of the casino.
Building a successful, competitive casino requires a strong and dedicated team, the right software, and close customer contact. To achieve these goals, show your audience that you care and protect yourself!
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