All gambling projects need high-quality and well-thought-out promotion, which is necessary for successful operation in a market with huge competition. For this purpose, casino operators use various marketing tools, however, many of them underestimate the advertising opportunities of the industry. We will talk about the loyalty program, which is a relevant tool in any marketing campaign.
The loyalty program is a special bonus system, thanks to which the clients of a gambling establishment receive various privileges and valuable prizes.
By participating in the bonus program, gamblers can expect to receive the following benefits:
Note that loyalty programs are widely practiced not only by land-based casinos, but also by their virtual counterparts.
The presence of a loyalty program is considered a sign of the high status of the casino, and this must be remembered by operators who do not attach due importance to this promotion tool.
All loyalty programs have a common pattern. That is, the more often the games and the larger the bets, the larger the reward will be.
The program can consist of several levels, which can be indicated by certain symbols, for example, flowers, precious metals, stones.
In addition, the loyalty program provides for the following statuses for players: “Beginner”, “Amateur”, “Experienced”, “Master”, “Professional”.
When moving to the next level, the gambler receives more bonuses and privileges. As a rule, the status of a player is determined depending on the total amount of bets for a specific period of time.
Each online casino has its own scheme for accumulating points. Most often, the institution gives players additional points for replenishing the account, the amount spent, daily bets or playing on certain days. For example, for replenishment of the account on Friday from 12:00 to 16:00 the casino awards 3 points.
Some gaming clubs open the 1st level for the player immediately after registering an account and making a deposit. To move to the next level of the loyalty program, you need to spin the reels in slots 50 or 100 times, play at the casino for at least 1 month, invite a friend, etc. Among the many options for accumulating VIP points, a gambler can choose the one that suits him.
Depending on the type of gambling entertainment, bonus points in loyalty programs are awarded according to the following scheme.
With the transition to a new level, gifts become more generous and varied.
Each casino may, at its discretion, reward its regular users using the following types of loyalty programs:
To become a member of the online casino loyalty program, you need to register on the site, replenish your account and start playing for money. Usually the program is activated automatically. Here we see how this tool in practice acts to attract new customers.
Everyone loves to receive gifts and prizes from the institution, so gamblers willingly become participants in such programs.
Compared to other bonus promotions, the loyalty program has a number of advantages that are attractive for both experienced players and beginners.
If you are going to implement a loyalty program in your casino, you can order the development of such a project or use a ready-made solution that our company can offer you.
A special system for accruing special points to players is connected automatically for each registered player, saving the player from self-activation.
As part of the program, each player for making a real money bet is awarded loyalty points or comp points. The accrual rate depends on a number of factors, including the viability and financial capabilities of the casino. For example, it can be 1 point for 500 rubles of a bet, regardless of whether this bet was a winner or a loser. For the loyalty program, the very fact of having a paid bet is important, so that the player can earn points even without winning anything, but having the opportunity to then exchange these points for valuable prizes in the online casino itself.
When introducing a loyalty system, it is necessary that it contains important points that determine its attractiveness for players and effectiveness for the casino operator.
The system of statuses deserves a separate discussion, which must be provided for in the framework of the loyalty program in the casino. They can have different names: Beginner, Experienced, Pro, Master or other names (Silver, Gold, Platinum). This point is important from a marketing point of view. It will be interesting for the player to stay in the game longer in order to move from one level to another to get a high status.
In the struggle to achieve the goal, players are active in order to accumulate as many points as possible and favorable conditions.
It is desirable if the loyalty program of your casino provides special privileges for the highest status. For example, in the form of a reduced rate for earning points or a reduced wager to win back the bonuses received.
Separately, it is worth noting that in many online casinos there is a VIP status, which provides the player with the best privileges and benefits:
To obtain this status, the player must actively participate in the loyalty program. It is also a good marketing ploy to attract and retain players. It is known that when choosing an online casino, many gamblers prefer establishments with a loyalty program, where VIP status is provided.
As practice shows, the loyalty program is a good motivation for any online casino player who wants to play for a long time, is ready to place bets and plans to get the most out of the establishment.
This means that he will carefully study the bonus grid and choose the ones that suit him. Therefore, the casino loyalty program should be as attractive as possible for visitors and effective in promoting your establishment.
Before ordering the development of a loyalty program, you need to decide on the following parameters.
The casino loyalty program is an effective tool for casino promotion. And if you haven’t used it yet, it’s time to take care of this issue, and our team will help you with this!
