Various tools are used to promote the Internet casino, including the marketing system using social sites that provide communications with the target audience and allows operators to achieve local and global tasks.
Today, the functions of messengers have significantly expanded users, in addition to standard communication through voice and video calls, text, received additional sources of information. They exchange news in thematic groups, read relevant news, create collective chats, interact with brands.
Thanks to the use of messengers in promoting online casinos, the operator solves a number of important problems:
Using instant messengers in the promotion of a virtual casino gives the following advantages.
High conversion
Unlike other promotion methods, for example, such as SEO or SMM marketing, the operator receives direct feedback with hemblers.
Instant information exchange
Through a messenger, an entrepreneur can offer the user a personalized decision, quickly respond to an application and get a new player with a high interest
Communication with regular customers
It is no secret that users are already tired of email spam while sending through messengers, gives a novelty and the best perception from the audience.
The operator through social sites maintains contact with gamers: he informs about bonuses and promotions, game novelties, closest missions and tournament competitions.
Good efficiency
Promotion through messengers increases the financial parameters in gambling:
As practice shows, promotion in messengers brings real results that are converted into stable profit.
Obtaining information about gamers
System polls and forms make it possible for the entrepreneur to collect relevant data on gamblers (age, gender, interests, family and social status, education, etc.).
The program forms customer groups and personalized proposals for each of them based on the characteristics.
The loyal attitude of the audience
Monitoring of user preferences shows that they often use messengers than social networks or a traditional search for Google. Gamers value high speed, operational communication, a minimum of spam and obsessive advertising.
Using instant messengers in the promotion of a virtual casino gives the following advantages.
High conversion
Unlike other promotion methods, for example, such as SEO or SMM marketing, the operator receives direct feedback with hemblers.
Instant information exchange
Through a messenger, an entrepreneur can offer the user a personalized decision, quickly respond to an application and get a new player with a high interest
Communication with regular customers
It is no secret that users are already tired of email spam while sending through messengers, gives a novelty and the best perception from the audience.
The operator through social sites maintains contact with gamers: he informs about bonuses and promotions, game novelties, closest missions and tournament competitions.
Good efficiency
Promotion through messengers increases the financial parameters in gambling:
As practice shows, promotion in messengers brings real results that are converted into stable profit.
Obtaining information about gamers
System polls and forms make it possible for the entrepreneur to collect relevant data on gamblers (age, gender, interests, family and social status, education, etc.).
The program forms customer groups and personalized proposals for each of them based on the characteristics.
The loyal attitude of the audience
Monitoring of user preferences shows that they often use messengers than social networks or a traditional search for Google. Gamers value high speed, operational communication, a minimum of spam and obsessive advertising.
Tools for promoting casinos on social platforms
Communication with gamers is the main form of communication, which can be implemented through the text, audio, video, sending links and PDF documents, etc.
To achieve the best indicators in attracting and holding the audience, operators need to use all marketing tools to the maximum.
Chats
There are two types of chats in messengers.
The traditional assistant offers two options for answers: directly between the client and the manager (all the answers are introduced manually) and using built -in widgets.
The second model is more preferable, as it releases employees of the technical support from daily routine work and accelerates the time of resolving gambler issues.
A distinctive feature of built-in chat bots is their multitasking. Therefore, in addition to the communication of the “administrator-client”, they, in fact, are full-fledged playgrounds.
The robotic assistant “knows how” to perform the following functions:
In the past few years, online gambling market has been observed, stable demand for ready-made casinos with the instruments of the messenger, which enable the operator to attract a new solvent audience and increase the profitability of the casin-business.
Sendings
This demanded marketing tool has a slight difference from a traditional email distribution.
Using it, the entrepreneur does not need to “load” the audience with Longrids, links to articles in blocks and thematic venues, because brief, but capture messages, work much more effective. Getting information about relevant discounts and special offers, game new products, seasonal tournaments and missions, available methods of replenishment and withdrawal of funds, users will more actively go to virtual online casinos.
Channels
The tool has a great resemblance to newsletters, but unlike them, the target message is not available for a particular hembler, but for a circle of people, usually from a group or a chat players who made a subscription to receive news from the Internet casino.
Messages have a subject aimed at the social interaction of the audience. This:
The effectiveness of the messenger channels is ensured by sending messages to all participants in the group, after which the operator instantly receives a feedback and sees the level of efficiency of the marketing tool.
Advertising
It should be noted that compared to Instagram, Google and other media platforms, messengers are now not crowded with advertising, and therefore, marketing messages are perceived by the audience loyally, do not cause irritation and negativity.
The most effective is the native advertising, which has a number of advantages:
Please note that compared to native advertising, the placement of banners and contextual messages loses in terms of conversion.
Let us, consider social sites that have a large audience coverage and offer decent conditions for promoting an Igaming project.
A popular and demanded media resource with the number of daily visitors, which is more than 1.6 billion users. Among which more than 70 million permanent users live in Russia. Wednesday without restrictions on advertising gambling is very comfortable for use in casino-business.
The product contains two solutions designed for entrepreneurs.
WhatsApp Business. This is a service designed for use in small business. Using this system, you can provide a connection between the created account and the official name of the company, contacts, links to the site and description of the activity. The program includes a built-in chatbot, welcoming messages and auto-reinforcement templates, as well as tools that provide customer segmentation in a sales funnel.
WhatsApp Business API. This decision is used in medium and large enterprises. Since the system relieves the binding to only one mobile device, several managers from different table PCs and gadgets can work with a selected CRM environment.
The API service interface contains a wide selection of tools with which you can send notifications, serve customers, and launch marketing campaigns.
This popular social platform is popular among residents of countries in the CIS and has a permanent audience of more than 55 million people. Most of (67%) users of telegrams account for men aged 25–34 years, who have stable earnings and a wide range of interests. Operators should know that the inhabitants of Telegram are of value to casin-business, and take a note.
Promotion via Telegram: Advantages
The use of this site for promoting online casinos using instant messengers has a number of the following advantages.
A popular site takes a place in the list of TOP-5 messengers in the CIS with a permanent audience of more than 38 million people. However, the demand for Weiber is not limited only to the post -Soviet space, and applies to European countries. Most customers are mainly people aged 40 years or more, who willingly make contact, are added to various interest groups, take part in promotions.
The feasibility of using Viber in promoting online casinos is determined by a number of opportunities and advantages of the site.
A platform with good opportunities is promising for business. The messenger audience has 2.4 billion people around the world, among which the Russian -speaking segment is more than 30 million users.
Pros Facebook Manager to promote online casino
The site differs a number of advantages for marketing:
To launch the promotion campaign in messengers, the following stages must be passed:
The goals of your campaign:
Note that the initial and final metrics will depend on the chosen goals: the level of conversion (CR), the pure game income (GGR), the percentage of clickability (CTR) and other parameters.
According to experts, it is better to use a comprehensive promotion strategy, which provides for the use of different tools.
In addition to traditional advertising and tuning chat bots, you can also use lead-magnets, widgets, pop-up windows, personalized messages taking into account sex, geography, and user interests for marketing.
It is known that the top gambling companies use several instant messengers to promote at once, such as: WhatsApp, Telegram, Viber, Facebook, Instagram, Vkontakte and other sites.
The geography of the Internet casino is largely affected by the choice of social platform. So, if the operator focuses on the CIS market, then he can not do without Viber and Telegram, but for the English audience, the use of WhatsApp and Facebook shows high efficiency.
To do this, you can use useful programs that are in the public domain:
Social sites are a good bridgehead for the successful promotion of an Igaming project.
They are highly effective and improved by the image indicators of gambling resources.
Our company provides complex services for promoting gambling projects. We look forward to collaborating!
