In recent years, the global gambling market has grown rapidly. For example, according to PricewaterhouseCoopers, a consultancy corporation, average revenue growth in this segment has been 9% over seven years. By comparison, it is three times the growth of the global GDP. The same corporation estimates gaming industry revenues to be $217 billion today. PwC forecasters assure that this trend will not change until at least 2022. A number of factors will contribute to the continued rise in the popularity of gambling:
The development of internet technology has provided users with the greatest opportunities: hundreds of millions of gamers around the world can now play poker and blackjack, roulette and slot machines from the comfort of their own homes – all they need is an internet connection. What’s more, there is no longer any connection to a classic desktop computer – using mobile devices to access the web, players can bet anywhere and anytime: standing in traffic jams, waiting in line, getting ready for bed.
Statistics show that at least once a year at least 1.6 billion people try their hand at gambling.
Today, the market for online gambling simulators is the most actively developing area of the gambling business. Over the past eight years, the growth rate of online simulators was 9.1% and their share of the total gambling market reached 72%.
What can explain such a rapid growth rate? First of all, strategic advantages over standard business schemes: online casino services require minimal maintenance, which reduces operating costs, add to this the reduction of transaction costs for transactions, and the conclusion is obvious.
The Internet gives users an incredibly wide range of opportunities, offering more and more goods and services. Already today, the services of online casinos are used by hundreds of millions of players around the world, mastering online poker, slot machines, roulette, and in the future, this number will steadily increase.
Profits leaders in the gaming segment, such as William Hill and Bet365 are billions of dollars a year – $ 1.6 billion and $ 2.2 billion respectively.
Online poker, which annually exceeds $4 billion, deserves special attention. Thus, one of the industry leaders, PokerStars, has an income of $ 1.5 billion, despite the fact that reviews of the company on the Web are not too good.
One of the most effective tools to scale and attract different groups of players to the project – the company’s expansion into new gaming markets.
Experts point to the many advantages that the business models of online gambling operators have, winning over the classic business schemes.
