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  • Overview of the gambling market

    In recent years, the global gambling market has grown rapidly. For example, according to PricewaterhouseCoopers, a consultancy corporation, average revenue growth in this segment has been 9% over seven years. By comparison, it is three times the growth of the global GDP. The same corporation estimates gaming industry revenues to be $217 billion today. PwC forecasters assure that this trend will not change until at least 2022. A number of factors will contribute to the continued rise in the popularity of gambling:

    • emerging economies;
    • the active development of IT technology worldwide;
    • increasing the actual income of the population;
    • easing of legal restrictions on gambling (in some countries).

    The development of internet technology has provided users with the greatest opportunities: hundreds of millions of gamers around the world can now play poker and blackjack, roulette and slot machines from the comfort of their own homes – all they need is an internet connection. What’s more, there is no longer any connection to a classic desktop computer – using mobile devices to access the web, players can bet anywhere and anytime: standing in traffic jams, waiting in line, getting ready for bed.

    Overview of the gambling market

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    Online gambling industry: trends and benefits

    1. Traditional casinos and sports betting operators have the ability to serve a very limited number of customers – those who live in their area of operation or tourists. In the case of online projects, casinos and operators can provide their services worldwide.
    2. The operating costs of offline casinos are significantly higher than those of online operators. This allows important financial indicators such as ROE and ROI to increase markedly.
    3. Comfort. Players no longer need to travel to a casino, which may be across town (or even across the country), to bet on black or spin the reels of their favourite slot machine. All you need to place a bet is a computer or an internet gadget. You don’t have to use simulators; you can play at the real tables or follow the game via a webcam providing live streaming.
    4. Scalability. One online operator can serve several thousand players around the world – simultaneously.

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