Adult traffic is very large and therefore significant. Many people wonder how to inject this traffic into the gambling industry. After all, there is no getting around the rumours about how well adalt traffic converts, or that its target audience is very solvent. Who would pass up the opportunity to increase their own traffic by injecting it with the adalt segment? After all, along with solvent CA your deposits will increase! What is the right way to attract adalt-traffic to gambling and how to convert it?
Before you begin the actual work, everything should be well analysed, namely
Naturally, it should be borne in mind that not every approach will fit into the chosen advertising format. You need to have a clear idea of what will “hook” a particular segment of the target audience. Some, for example, like to read long and generously illustrated articles, while others are better suited to short and catchy creative videos. We are here to learn more about the target audience and engage them in every way possible.
In order to convert the traffic of this or that CA, you need to have a clear idea of what the people you are going to direct to the desired sphere, in this case – to the sphere of gambling. Who is a potential adalit-gamer, what is he, what does he need? The answers to these questions will determine the success of the venture.
If you want to convert an adalt-user to gambling, ask yourself how to understand him. Let’s start with what interests fans of adult sites. Naturally, the content offered. And now we need to connect this content with an online casino. The task is not an easy one, but even here there are some boundaries, narrowing our search for clues. First, active adalt-users are usually users between 25 and 45 years old. We are interested in this age category, because users under 25 are not yet aimed at spending time in game clubs. This is conditioned both by financial possibilities and psychological attitudes, because up to 25 years old a person doesn’t fully understand the essence of gambling and doesn’t have the opportunity to have fun with the contribution of his funds.
But first of all, let’s understand why adalt-users devote so much time to viewing “adult” content. Pornographic videos have long ago not been perceived as something taboo, so the option of “getting the taboo” immediately falls away. Thus, we have quite mature people at our disposal, who can get intimacy as it is, without any “adult” sites. In theory. But what if they can’t? Here is our first clue!
This type of traffic has another peculiarity: statistics show that people who are into adalt sites do not mind playing at online casinos either. As the saying goes, one does not prevent the other. Especially, using some of the features of adalt-users (insecurity, inability to fulfill fantasies or get the lady of dreams), you can offer them a way out of this situation – to make money on gambling. And with money, as many are convinced, many problems on the intimate front become much more solvable.
There is no need to guess at the time – just look up the statistics. Adults are most active between 11 p.m. and 5 a.m. This is a great time for privacy, and who usually watches adult content during the day. The issue with the medium is much more complex and subtle: as a rule, adalt users only respond to similar adalt content. After all, at the time the ad is displayed, the user is engaged in an “important activity” that is stimulated by the adult content – distracting them from this activity will be very difficult.
But there is a hint in this difficulty: you have to adjust the format of ads to the topics that interest the adult-user – the very “adult” topics. This will divert the user’s attention and gently lead him to gambling. There is only a question of what kind of advertising should be and where it should be placed. The format of the advertisement is also important: will it be banners, commercials, some kind of special offers, etc.
Are you going to intercept adalt-users directly from websites? Then you are likely to be offered such advertising formats as teasers, clickers, popanders, or banners. In case you’re interested in in-depth ad insertion, pay attention to mounting your ad in the video itself. This is convenient, given that the adalt audience prefers the adult entertainment video format. In this situation, an indispensable advertising move will be overlays – when your ad appears directly on the video.
Still effective methods would be prerolls – short videos that are shown in the first 30 seconds of the main video. You can insert links in the description of adalt-rollers, give links in the comments, and everywhere else. However, the most effective way will be to work with the video, because the adult-user is looking at it, rather than banners within the site.
It is important, when presenting ads, that the design and information overlap with the adalt-content. Then the user will be interested, will be intrigued and will still make a click. Allow the user to “think up” the continuation of your advertisement himself, don’t reveal all the cards at once.
Social networks (VK, Odnoklassniki, Instagram, etc.) are tougher on content filtering. Here you can not openly place a banner or video adalt-advertising, and even more so in combination with gambling ads. Of course, there is always an option to simply agree with the administration of the group or page to place their ads for a certain amount, but in many social networks casino links are recognized automatically and are immediately subject to deletion.
The optimal solution would be to intrigue the public indirect hints. For example, to create pages of fake personalities with racy content, which at the same time encourages gambling. This can be short stories, questionnaires, direct chat, and so on. The main thing is to attract attention, and in a social networking environment it is always easier to intercept an adult-user, because there he is not only engaged in viewing content, but also open to communication.
Pre-landing is a prerequisite for dealing with adalta traffic. It is a transit page with an enticing action, namely a questionnaire or agreement where the user has to click on something. A well-designed pre-link, which appears before the direct link, should motivate the user to read the main content.
How adalt-users use prelends
|men – 90%, women 10%
|men – 80%, women – 20%
|traffic type: mobile and desktop
|traffic type: mobile
|a focus on entertainment and the positive emotions of satisfaction
|a focus on entertainment, profit, positive emotions
As you can see, our targets are mostly men who use mobile gadgets and are looking for an easy way to get positive emotions. And if with adult content they can get those same emotions after satisfying their sexual needs, in the sphere of gambling they won’t need to make even an extra gesture (in all senses) to get those same emotions. All that remains is to figure out how to get adalt traffic interested in getting emotion through gambling rather than through viewing “adult” content.
Above, we have already discussed why adalt users are attracted to “adult” content. Now we can use it to attract them to play online casino games and get good income, activity and high turnout from this type of traffic. The main problem is that while watching adalt content, the user does not think about his/her problems and does not pay much attention to any ads. In the end, this prevents him from getting the positive emotions that he comes to adult websites for. This is why it is necessary to proceed in a very subtle way.
Therefore, to entice users and gently steer him away from the page with the “strawberry” gambling portal, you need to lay it on the creativity. And this creativity must have a pronounced “adult” serve without any hint of gambling. How to do it? Finally, we get to the point!
All of these approaches can be the golden key to adalt traffic, because the user needs to be engaged and motivated. While attracting this traffic is not an easy task, it will be richly rewarding when you see how many users are interested in gambling. You could say that you are selling them a dream, and the fact that this dream is now inextricably linked to an online casino… A stream of good deposits and high traffic is ensured. The main thing is to find an approach to the lover of adult topics, and the interested adult-user in 99% of cases will want to invest in that leisure time, which he considers worthwhile. Anyway, get creative and take the bull by the horns!
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